Mission by Owner Operator

Tradeline’s mission is to have products available that are competitively priced and where possible allows you to save by doing your own installation with our guidance.

We have a range of lifestyle and technology products ranging from coffee equipment, the eco world of water purification and renewable solar energy to outdoors, air conditioning, electronics and security equipment. We pride ourselves in having a personal touch with sufficient knowledge within each category. Our phones are always available for a call when the online style of life becomes too distant.

We endeavour to constantly list innovative products that enhance one’s lifestyle.


Paul Staegemann



Brief CV

Educated at Rondebosch Boys’ High

Banking, IMM and Estate Agents Affairs Board Diplomas.

Experience in FMCG and Hospitality markets, property sales, air cooling and renewable energy. Former Director of Importers Tea and Coffee heading up Operations [Sales, Marketing and Production].